Category Archives: seo news

Are You Looking For Reasons To Get White Label SEO?

White label SEO is used to focus on the main aspect of client relations, which is customer service. You can save a lot of time and energy by using white label SEO; otherwise you would be spending that time, and energy on generating SEO results on your own. This will even please your clients, as top quality SEO will provide prompt results for the customer which will definitely impress them.

SEO tasks appear simple, but in reality they require a great deal of technical knowledge. If you’re reselling white label SEO, you are actually allowing someone else to do the SEO work, and on the other hand you take credit and reap the benefits. You will be re-branding  the results with the help of white labeling.

Robust support is provided by the white label SEO techniques for completing various tasks related to marketing. It helps you focus on your customer and other needs of your organization. SEO is difficult, but with white label you can be assured that you are providing the desired satisfaction to your clients. This also reduces the risk of your client moving to another company. You can even compete with the big boys of the industry by ensuring that you will provide a tailored approach to your customer. White label actually minimizes the risk that your clients will leave.

Every marketing business needs white label SEO, as it also bridges the knowledge gap. Financial benefits are promising and the additional freedom and flexibility that it provides to a business helps in staying strong against the competition.

We’ve been in the business for over 18 years doing online marketing and we’ve been working with thousands of companies with an extremely proprietary and unique approach that no one else can duplicate as effectively and affordably as we do.

Effective Link Building in 2016 And Beyond

Link building is still one of the ways to boost your search engine rankings and market your brand, website, product, or service to your niche. To succeed in link building, you have to look beyond quantity and focus on quality. You also have to look at link building as more than just an SEO task. When you link and get a link back, you are building relationships. These relationships ultimately help your website rank higher in the search engines, and even more importantly, they increase your brand mentions and lead potential clients to your door.

Effective link building is no doubt challenging and stressful especially because Google seems wishy-washy about which tactics are acceptable and which aren’t. Link building as a discipline has certainly evolved. You need to make sure that everything you do complies with Google’s best practices or you risk getting penalized.

Are links still important in 2016?

Yes, though ‘effective’ link building now takes on a more personalized approach. This means avoiding shortcuts, removing links from robots, and banishing links from poor websites. Penguin—the sophisticated algorithm Google released in 2012—put an end to websites link farms. It brought light to backlink profiles, too.

How do you build links in 2016 and beyond?

According to Google’s Webmaster Guildelines, the best way to compel other websites to create relevant and high-quality links to your site is to create relevant and unique content—content that people will actually like and want to naturally share. There are no two ways about it: high-quality is and will always be king. When you offer valuable information presented in an engaging manner, you can expect people to link your content because they find it useful, amusing, helpful, or entertaining.

Targeted link building is now more vital than ever in boosting search engine rank. To survive in this game, forget everything you thought you knew about link building and go back to basics. Never try to manipulate or spam the search engines. Keep in mind that effective link building is a long term affair. Your goal should be to generate profitable and sustainable organic traffic to your website.

What Rank Brain Means For Your SEO

Google occasionally refreshes its algorithms to improve the way it indexes web pages while making sure that websites follow acceptable and fair methods of boosting their search engine rankings. In 2015, Google introduced Rank Brain, a ‘machine learning’ AI system and new algorithm that further enhanced its search technology. Machine learning occurs when a computer teaches itself how to perform certain tasks instead of relying on humans or detailed programming.

RankBrain is just one of the technologies behind Hummingbird. Apart from RankBrain, Hummingbird also incorporates (1) Penguin, Payday, and Panda to fight spam, (2) Top Heavy to reduce ad-heavy pages, (3) Pigeon for improving local search results, (4) Pirate for fighting copyright infringement, and (5) Mobile Friendly to provide mobile-friendly web pages.

RankBrain is essentially a hard working computer program that goes through billions of pages—which it already knows—then finds the ones that are seemingly most relevant for certain search queries. Think of it as Google’s AI machine. It processes about 15 percent of daily searches, but it is not a major algorithm update (unlike Penguin and Panda). However, Google has declared that RankBrain is an important ‘signal’ that helps match results to search queries, so if you are serious about SEO, then you should be looking at these signals.

‘Signals’ are the factors that Google uses to determine how web pages are ranked. They can be the words on a certain web page. Emboldened words may be considered as signals, too, and Google can takes note of them. Calculations that are used with PageRank provide pages a score, which is used as a signal. A page that is noted as ‘mobile-friendly’ gives a signal, too.

All these signals are processed by different parts in the Hummingbird algorithm to determine which pages Google will show in response to different search queries. Google has revealed having over 200 major ranking signals, each of which may have up to 10,000 sub-signals or variations. With RankBrain present, you may need to concentrate on mobile SEO, improving your local optimization strategies, producing better content, and curating the content that you share on your social media pages.

What Makes The Best SEO Companies?

Finding the best SEO companies can be difficult and challenging. If you do a simple Google search, you will no doubt find hundreds who are willing to take your project. Their pitches and promises all sound the same, though, making it difficult to determine which SEO company can actually deliver the results that you want. So how do you find the best SEO companies? The factors enumerated below will help you separate mediocre agencies from the greats:

1. People talk about them in a good way.

The best SEO companies have garnered hundreds of positive feedback and reviews about their services and what they do. You can find testimonials on their respective websites, but don’t rely on those. Be sure to look up reviews in third party sources so you can see unbiased feedback. Reputable SEO companies can offer references, too, so you can double-check their credentials and accomplishments.

2. They offer a comprehensive SEO program.

Seasoned SEO companies can cover everything from your website’s navigation and design to its content, incoming links, and coding. Just be sure that they are transparent about how they conduct optimization, and make sure that their SEO methods are acceptable and will not put your website at risk of getting blacklisted from the search engines.

3. They do their research.

Keyword research is an important part of SEO, so make sure that it is one of the steps that they do to before they start optimizing your website. Apart from this, seasoned SEO companies look up your competitors and analyze their websites to see how they are doing and how they compare to you. The goal of a good SEO firm is to understand the difference between you and your competition so that they can come up with better ways to target your audience.

4. They offer suggestions.

An SEO company does not merely take your to-do list and perform exactly what you want them to do. They are unafraid to offer suggestions that could improve your website’s optimization, structure, and other elements. You can be sure that they know exactly what they are doing.

5. All services are done in-house.

The best SEO companies have their own team of experienced professionals. They have people for every task—including link building and content writing—so they can deliver uniform and consistent results.

Link Building Techniques You’ve Been Overlooking

Link building is one of the building blocks of search engine optimization. It can increase your online presence and help build your brand. There are many kinds of link building techniques, but some of them are way past their sell-by dates and will no longer deliver the results that you want. Others still work, but are overused and abused. If you truly want to build links effectively and unconventionally, use the techniques listed below. They are typically overlooked even by some of the most seasoned search engine optimization experts:

  1. Help webmasters – Tell them about dead or broken links on their website and suggest on their site, and suggest that they update the link to point to page on your website that adds value to their post. Read and review the webmaster’s flagship or old content, and show them the research or content you have done to improve or solidify their claims. Giving them the opportunity to refresh their content can be your chance to build a relationship with them.

    Another way to help webmasters is by creating a badge scheme, such as ‘Top 100 SEO Blogs,’ and then giving one for them to put on their site. The badge scheme is a win-win arrangement—it adds authority to their website and gives you link juice.

  2. IFTTT – ‘If This Then That’ or IFTTT is a great tool for automated link target discovery. The platform is typically used for social media and other tasks like sending networking emails and fulfilling organizational tasks, but it can be used for automated link building, too. It notifies you each time you get mentioned online or when questions about your niche are asked on sites like Twitter, Yahoo!, and Quora, so you can answer them yourself. Likewise, it can help you spot PR opportunities from publications journalists and show you when certain sites are linking to your competitors, so you can look into them and find out how they can link you as well.
  3. Audio content – Create an audio version of your content so people who have no time to read can listen to it instead. This may help increase the number of people organically linking back to your content.
  4. Quote or click-to-tweet opportunities – These provide a viral aspect to your content and make it easier for others to quote you.
  5. Facebook – If you have the budget, Facebook ads to target journalists who can create backlinks for press releases. It’s certainly worth looking into.