Category Archives: website marketing

A Website Is a Soul To Any Business!

Many small business owners believe that a website is just an expensive affair and there are no remarkable benefits of a having a website. But, here you will get to know that getting a website developed is actually like adding the soul to your business:

You will gain credibility: All your customers are present online, even the potential ones. They search the brands and products on the internet exclusively. If you have a website which has a professional design then your brand image will inspire your potential customers and you will gain credibility.

You can save money: You might think that you can’t afford a website. But, when you get an operational website, you can reach the market while sitting in your office. It is the only cost effective way to promote and market your business.

You can keep your customers informed: Your website will be your brochure on the internet. You can update the information in a quick way. It will let your customers know about your services and latest products that you offer.

It is accessible to all: A website works 24x7x365 and it is actually your employee that works without pay and without any time off. Even on Sundays and after office hours, your customers can view your products.

You can target a wider market: Your website is the best alternative to sell your products and services. E-commerce website’s can target a wider market, and you can make your services available globally.

There are some other things that your website will require, like a proper web design that will showcase your products or services in an organized manner without any distractions. Keeping fill out forms short and to the point as well as continuously testing headlines on the homepage. Geo-targeting areas while adding any features and functionalities is highly important. Also, continuously testing is the key to get the best conversion results.

Effective Link Building in 2016 And Beyond

Link building is still one of the ways to boost your search engine rankings and market your brand, website, product, or service to your niche. To succeed in link building, you have to look beyond quantity and focus on quality. You also have to look at link building as more than just an SEO task. When you link and get a link back, you are building relationships. These relationships ultimately help your website rank higher in the search engines, and even more importantly, they increase your brand mentions and lead potential clients to your door.

Effective link building is no doubt challenging and stressful especially because Google seems wishy-washy about which tactics are acceptable and which aren’t. Link building as a discipline has certainly evolved. You need to make sure that everything you do complies with Google’s best practices or you risk getting penalized.

Are links still important in 2016?

Yes, though ‘effective’ link building now takes on a more personalized approach. This means avoiding shortcuts, removing links from robots, and banishing links from poor websites. Penguin—the sophisticated algorithm Google released in 2012—put an end to websites link farms. It brought light to backlink profiles, too.

How do you build links in 2016 and beyond?

According to Google’s Webmaster Guildelines, the best way to compel other websites to create relevant and high-quality links to your site is to create relevant and unique content—content that people will actually like and want to naturally share. There are no two ways about it: high-quality is and will always be king. When you offer valuable information presented in an engaging manner, you can expect people to link your content because they find it useful, amusing, helpful, or entertaining.

Targeted link building is now more vital than ever in boosting search engine rank. To survive in this game, forget everything you thought you knew about link building and go back to basics. Never try to manipulate or spam the search engines. Keep in mind that effective link building is a long term affair. Your goal should be to generate profitable and sustainable organic traffic to your website.