Portland Website Maintenance

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Regular website maintenance is often overlooked, but it is actually one of the most important components of a successful online strategy. It’s not enough that you build a solid website for your business in Portland—you also need to keep it fresh and up-to-date to truly maximize its potential as well as the return on your investment. Below are just some of the many reasons why ongoing website maintenance is crucial.

Attract and Retain Customer Interest

A well-maintained site not only brings in more new customers but also maintains the interest of existing customers. By keeping your website relevant and routinely refreshed, you show customers that you are still actively engaged in business while giving them a reason to come back. There are many ways to keep your site informative, useful, and current. You can release a monthly newsletter or blog. You can also routinely post special offers. Routine maintenance ultimately improves user experience and helps you build large user bases. Regular updates give your website a personality—and this lets you win the trust of both your customers and prospects over time.

Improve Security

Having the latest technologies on the backend can help protect your website from security issues and address any security threat. Keeping your content management system updated with the most recent bug fixes and security patches is part of responsible website ownership. Remember that hackers can use outdated software to break into your site and upload malware (even non-ecommerce websites fall prey to this). When this happens, your visitors’ computers can get infected—and Google will delist your website until you fix the problem. Regular website maintenance can close security holes and address issues before they cause bigger problems.

Higher Search Engine Rankings

Did you know that website maintenance can affect your search engine rankings? Google loves fresh content and will rank you better if you update your website more regularly. The reverse is true; if your site has not been updated in quite a while, Google quits crawling it and you might see a drop in rankings for important keywords.

Here’s the deal: Older content generally ranks lower than fresher content. Some search engine spiders (Google included) check the ‘if-modified-since’ HTTP header in deciding whether a page is worth crawling or not. Without regular modifications and updates, you might get pushed below your better-updated competitors—and this costs you a lot of business over time.

Better Brand Image

Your website is your online representative. If it is poorly maintained with lots of broken links, errors, outdated information, and dead pages, you are projecting a sloppy brand image that can drive down your business over time. Is your so-called ‘Latest News’ from two years ago? Look at the copyright date on your footer—is it two years too late? Did your ‘Monthly Special’ announcement expire 6 months ago? If you said‘yes’ to any one of these questions, then your website is making a very poor first impression.
This is why it’s important for you to routinely examine your website’s look and feel and update it to complement the image you want to project. A website maintenance service can regular scour your site for errors and correct them as quickly as possible, before your customers spot them. A website that is recent and up-to-date presents your brand in a positive light. It shows your potential customers that you are on top of things and gives them confidence in your company.

Finding the Right Website Maintenance Service

Comprehensive website maintenance services cover critical areas including copy production, publishing, quality control,feedback monitoring, infrastructure maintenance, performance monitoring,routine maintenance, risk control, and change control. If you run a real-time or mission-critical website, you might also need risk management services to ensure backups and continuity. Trust SEO Resellers Canada to maintain your website, from front end to back end. We are experts in all types of databases and languages. We’ve got you covered! Call us today at 1 877 644 7467.

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